About — Djinda Sports

About Djinda Sports

Djinda Sports is a sports management company focussed on Aboriginal and Torres Strait Islander athletes.

Our mission is to create generational impact for our athletes and their communities.

Djinda Sports is an Aboriginal owned and operated sports management business that specialises in the representation of AFL and AFLW athletes.

Who we are

We aim to create a culturally safe environment for our athletes to thrive on and off the field. Working closely with athletes to support them with the day-to-day requirements of playing sport at an elite level. While also nurturing their off-field passions, whether that be in education, business or within the community.

Our Founder and CEO, Jayden Gerrand, a proud Whadjuk Noongar man, created Djinda Sports as a way to combine his passions of business, sport and culture to ensure that all athletes - no matter their skin colour, orientation, culture or background – can thrive in the elite sporting industry.

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Our Services

Once we understand an athletes goals and aspirations for their future, we’ll formulate a specific individual plan to ensure we can use our expertise to give our athletes and their families the best possible options to accomplish their goals.
Using our relationships with team executives and industry experts, we ensure that our athletes are in the best position possible at the bargaining table. We’ll aim to get the best possible outcomes for everyone involved – from the club all the way through to our athletes and their families.
Our goal is to ensure that our athletes have the best opportunities possible – on and off the field. We work with our athletes to create bespoke endorsements, speaking engagements, community work and social content to ensure their personal brand shines.
We work with our athletes to ensure they have the best media opportunities and that they feel comfortable in the spotlight – coaching them every step of the way to ensure they feel ready to talk to and respond to media.
We know that being drafted brings a number of additional requirements to an athletes life – from flights and accommodation, housing re-locations and potential employment opportunities. Our team work hard to ensure the process is as smooth as possible, and that you have everything you need right before you land in your new home.
We work with all our athletes on their goals for their career off the field and create personalised opportunities to ensure they’re in the best position to achieve them.

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Meet Jayden Gerrand – Founder and CEO

Jayden Gerrand is a proud Whadjuk Noongar man and is highly regarded for bringing the voices of Aboriginal and Torres Strait Islander people to the forefront of all conversations. Jayden has worked across some of Australia and New Zealand’s leading and most notable corporate organisations and has led, developed, and managed strategic Aboriginal and Torres Strait Islander engagement initiatives successfully through his extensive knowledge across communications, operations, procurement, cultural connection and employment.

Jayden has a keen interest in supporting, empowering and representing Aboriginal & Torres Strait Islander people, their communities and their culture and sees Djinda Sports as a way to continue this positive impact and awareness through sport – both for his culture, and the cultures of his athletes. When founding Djinda Sports, Jayden’s vision was for it to be known as a supportive business for athletes where they can thrive to achieve their goals - a place of support, guidance and trust. Where together with athletes, Djinda Sports can build successful and impactful careers – whether they’re just starting out, or ready for post-playing opportunities.

What our athletes think

Nat Plane

Djinda Sports has been and continues to be a great experience for me. The team is amazing and so supportive in helping me set and achieve my goals, both on and off the field. Jayden has been fantastic in helping me grow my network outside of sport. I’m excited to see what the future for Djinda Sports and myself holds.
Keely Fullerton

I am proud to be called a Djinda Sports athlete, the support and encouragement has been amazing. Working with the Djinda team has given me the opportunity to be able to strive on and off field and will set me up for my future endeavours. The trustworthy and reliable people is what I really love about the Djinda family in which they create a fitting environment for athletes. The work that the Djinda Sports team do to help you in your sporting area/life is tremendous and I would recommend the family to anyone who was looking for an agent or an agency to be apart of.
Joel Garner

Djinda Sports and Jayden have made me feel super comfortable and confident as a person and player. You know that Jayden is always pushing your name out there to the right people regarding your football, but alternatively he is also looking for opportunities off-field to not only better yourself as a person but also your brand as a footballer. Djinda Sports is a connected agency who cares about its athletes and what their needs/wants are.
Ruby Dale

Djinda Sports and Jayden have really helped me through my footy career. Having the support and management has meant that I haven't needed to stress as much and can just play footy. I highly recommend Jayden and Djinda Sports.
Ashtyn Atkinson

Djinda Sports has been more like family than a sports agency. It’s hands on and tailored to individual needs. Jayden understands the pathways and challenges and has a great network. He worked with me to find the best option possible. I’m confident in our partnership and excited to see what the future holds for us.
Jemma Webster

Djinda sports has been my support and outlet throughout my football career, they’re a team of hard working, driven and passionate people. Jayden has had a massive impact on my career so far as he never fails to be there through the lows and highs.